TPO58听力Lecture2原文+MP3+题目+答案下载

TPO58听力Lecture2原文+MP3+题目+答案下载

TPO58听力Lecture2原文：

listen to part of a lecture in a business management class. before the break, david asked a question when planning to start a business or even just to compete more effectively. How important is it to analyze your competitors? well, it's extremely important. In particular, you need to try to understand the assumptions that the competition makes. Before you develop your own business strategy. you see, every company makes assumptions.

for example, they may believe they've got a terrific sales force when maybe they really don't. or perhaps they think they've got the most innovative technology that's available. When in fact, there's something much more advanced out there. but how do you go about identifying a competitors assumptions? well, there are a number of factors you could decide to look at, but i'd like to focus on two really important ones that, in my opinion, are quite frequently ignored. okay? You need to look at your competitors passed its history companies are like people, they respond to events, current events based on their past experience, whether positive or negative. for example, if a company has always been successful against its competitors, it may assume that it can't or won't ever lose those battles. or, and this is a lot more common. If it's had a significant failure in its past, it may assume that it should never again try to engage in that particular activity.

clearly, a smart company learns from its mistakes, but companies aren't always good at recognizing when the business environments changed. they don't always realize when past experience is no longer a good predictor of future performance. what else? Oh, yeah. You also need to take an in depth. Look at the leadership of the company. Even the biggest corporations are run by some group of individuals, and their personal experiences will play a large role in establishing the company's assumptions. managers have histories to their influenced by past successes and failures. Just the way corporations are. those personal histories shape their management assumptions, but it's not just the past experiences they've had at that particular company that influence managers. some managers are hard from other companies rather than being promoted from within. And these outsiders bring new perspectives, which may not fit neatly with the company's existing assumptions.

。。。。此处省略800字原文！

TPO58听力Lecture2题目：

1. What is the lecture mainly about?

A. Selecting the marketing strategy that is most appropriate for a specific industry

B. Developing assumptions that accurately reflect customers' attitudes

C. Hiring managers who will develop the most successful business strategy

D. Understanding the assumptions made by competitors

2. According to the professor, what do strategic planners sometimes fail to analyze sufficiently about a competing company?

Click on 2 answers

A. The strength of its sales force

B. Its ability to forecast the future

C. The people who lead it

D. Its record of achievements and fai lures

3. What does the professor imply about managers in a company who previously worked somewhere else?

A. They are less likely to accept the company's establ ished beliefs

B. They are less loyal than managers promoted from within the company

C. They are more likely to succeed because they are more adaptable

D. They are often treated as outsiders by other employees

TPO58听力完整版下载(C1-C2-L1-L2-L3-L4听力原文+题目+答案+MP3下载)，5元有偿!

阅读部分，请点击：

TPO58阅读真题+题目+答案下载：The Rise of Classic Maya Civilization

TPO58阅读真题+题目+答案下载：Pinyon Pines and Pinyon Jays

TPO58阅读真题+题目+答案下载：The Development of Instrumental Music