2020-07-23 来源:toefl.socool100.com
TPO60综合口语Task4听力原文+MP3+范文
TPO60综合口语Task4听力原文:
Listen to part of a lecture in a business class.
Professor:
So stores use different strategies to get customers to buy more of their products, and today we are gonna talk about a strategy called product bundling.
Bundling involves combining several products. Physically bundling them together, so they are sold together. And offering the entire set at a price less than customers would pay to buy all the items separately. And stores use bundling to sell more products in a couple of different ways.
One way that stores use bundling is to encourage customers to buy more products than they intended to. When products are bundled together, customers will feel like they are getting more for their money. So they are more likely to purchase the whole bundle even if they just planned to purchase one product.
So for example, let’s say a computer store bundles a computer along with a printer and charges a lower price than people would pay to buy a computer and a printer separately. Well, even if customers were just looking for a computer, they might be led to choose to buy the bundle because they think they are getting a good deal and getting a printer too.
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TPO60综合口语Task4题目:
Using points and examples from the lecture, explain two ways stores use product bundling to sell more products.
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