TPO57综合口语Task4听力原文+mp3+范文下载

TPO57综合口语Task4听力原文+mp3+范文下载

TPO57综合口语Task4听力原文：

Listen to a lecture about a marketing strategy in a business class.

Professor: So we've been talking about strategies stores use to increase sales of their merchandise, to sell more of their items.

What I want to talk about now is one particular strategy which is using what's called a “second interest”. A business wants to sell one product so they offer a second product or service, the second interest, for free, if you buy the first one. Basically the store gets customers to buy stuff by offering them something else that interests them as a bonus. Okay, so a second interest can lead to immediate sales of the first product or it can be used to help retain customers, to keep them coming back to the store to buy additional merchandise.So let's see how a second interest helps immediate sales.

Offering a free bonus helps convince people who may be undecided about whether they want to purchase an item. So, for instance

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TPO57综合口语Task4题目：

Using the two examples from the talk: explain how a business can increase sales by creating a second interest.

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