2019年7月6日托福独立写作范文：To be successful, a businesses must put more money into advertising.

2019年7月6日托福独立写作范文：Do you agree or disagree with the following statement? To be successful, a businesses must put more money into advertising.

解题思路写作思路：

公司的成功不一定非要把钱都花在广告上。

D广告的确很重要。因为广告让消费者了解产品和公司，能提高销量，公司能获取利润。

2) 但是公司也得花钱在提升产品质量，降低产品价格上。

3) 公司要成功还得提升员工福利。

托福独立写作范文1 :

Businesses nowadays spend huge amounts of money on advertising their products. Is this a successful business strategy? I believe that it is.

The most important reason is probably exposure. Most markets are completely saturated with products- just walking down the toiletries aisle of a supermarket, you'll see countless brands of toothpaste, toothbrush, and shampoo. In the course of walking through the aisle, you will probably notice less than a handful of brands, and of those brands, really only one or two are up for consideration In order for a new company to catch your eye with their product, advertising is key. A company with a low advertising budget will not be able to create fancy packaging or impressive commercials, and this will negatively impact their ability to generate product awareness. No matter how good a product is, if nobody knows about it, it will not sell.

Another function of advertising is to make consumers choose your product over the products of competitors. Regardless of whether it's a good thing or bad thing, the reality is that most people are easily swayed by advertising techniques like adorning ads with flashy graphics or milking celebrity endorsements. A high advertising budget can help I ensure that your commercial has good production values and contains famous celebrities. These things have been demonstrated to dramatically increase the appeal of products. Every time Yao Ming or Beyonce pops up on TV with a can of Coke in their hand, they reinforce in our heads the idea that Coke is a high-quality and desirable product. It guarantees that the next time you walk through the soda aisle, you will reach for the Coke instead of the generic brand soda.

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托福独立写作范文2:

With the development of modernization, advertisement plays a strikingly important role in our daily life. Some individuals advocate that advertising is an effective marketing approach to draw customers' attention and improve the sale of commodities. But others holding the opposite opinion think advertisements are annoying and meaningless. When it comes to me, I completely support the advertising due to its function of publicizing, meaning of education and diversity of forms.

To begin with, as we all known, the fundamental function of the advertisements is publicizing which means spread the information of productions or culture of enterprises to audiences who may alter into clients sooner or later. For instance, a new soap company that has less influential on the intensely competitive market put an advertisement on TV or other main media. There is no doubt that people begin to be

familiar with its goods or serves and when they have opportunity to buy soap they will think about the slogan from the advertisement and engender the idea of trying to use new good of recently-heard brands. Furthermore, if the company invites a celebrity to its advertisement, it would be more persuasive and powerful due to the effect of the stars. Eventually, the company will get more profit tremendously beyond the cost of the advertising.

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