2014年4月19日托福独立写作范文:Business to successful must put more money in advertising。

2014年4月19日托福独立写作范文:Business to successful must put more money in advertising。

托福独立写作思路点拨：

应该多投资广告

1.有利于内部运营

a.增加销量，提高利润：看广告的人很多，并且受到广告影响会去购买商品

b.激励员工工作热情：广告投的多，员工工作的公司受到关注，员工更热情工作

2.有利于外部发展

a.提升品牌形象，吸引投资：品牌通过广告增加了知名度，受到了外界好评，别的厂商就愿意花钱投资赚更多的钱

b.提高知名度，吸引应聘者：好的公司所有应聘者都愿意抢着去，因为有好的报酬和环境

2014年4月19日托福独立写作范文：

Discussing about success of a business, most people will say – quality. Quality is the most important part. For me, I won’t deny the importance of quality, but it’s the essential and fundamental part. In my opinion, a strategy to promote a successful business is to invest in advertising.

First, advertising helps products be publicized in market. In old ages, business was only limited in one region because information didn’t spread widely. So advertising was not as important as nowadays, and of course success was not equally large. While in the 21st century, the world has become a global market, when we mention success of a business, it must be related to market and popularity. Advertising becomes unprecedentedly important. Just imagine a situation that a consumer is standing in front of aisles in a supermarket, looking for groceries, and will he choose something that he’s never heard about? Definitely no. How can a company introduce a new product to consumers? The answer is through advertising! Only through this can products be publicized. So, advertising is definitely a crucial part in business.

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不赞同观点，范文如下：

frankly speaking, i strongly oppose to the statement that more money shall be put in advertisement in order to make businesses more successful. indeed, some advertisements can make one business witness better sales performance, but they shall never be considered as the most important factor for a business to take off and stand on top of the market.

to make clear of the problem, the very first question we shall ask ourselves is: what is the vital part of a business’s survival? i reckon the answer granted: the quality of its products or services. no matter how fancy the advertisements are, customers would have respectively different, always objective feelings toward products or services with different qualities. as one business once puts its slogan like this: advertisements can lie, but products would not. for business who cares and spend on advertisements too much, quality of their products or services can sometimes be ignored as a consequence. this would thus create a less desirable impression of the products or services to their customers, and then lead to a possible shrink of business.

another side of the story shall be considered is that although focusing on advertisements can bring about profits in a short term, it would not be that effective as time goes by, or let’s put it in a more straight way: it might even hurt the healthy development of an enterprise or the entire industry. customers would not believe in advertisements permanently, since as i mentioned earlier, they would have their own idea after the usage of products and services, and what’s more, they would make comparison between advertisements made by different companies. in this sense, companies who insist on making more efforts to advertise could only persuade the customers to purchase their products or services by ensure them that other products or services are of inferior quality. this would always lead to endless baleful competition, which could at last wear down the customers’ confidence towards all products or services in the industry, thus making all advertisements invalid as a whole.

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